An inforgraphic displaying the holistic strategy taken to ideate Hajja.

 

Incorporating all elements of what makes up the Hajja community, it is fundamentally derived around 3 Ps:

Purpose - Passion - Promise 

 

These P's are all kept alive through the fourth and most crucial P: Pulse. 

 

The aim of the enterprise is to be able to bring a diverse group of people together through the craft of traditional Maltese lace making: Bizzilla. In igniting a community, its intentions are also to revive the dying trait and pass it down through generations by tapping into the modern day digital and aesthetically driven culture.