Semester 1 .

Task

Choose a brand to work with, research & decide on one of their products to communicate about. Draft a communication tool prototype to communicate their sustainable effort or aims related to that product.

​

Communication concept

Case Study: Nudie Jeans

In keeping with an existing service that Nudie Jeans already provides, the concept creates a new product to go with the service. Besides creating a new revenue stream through the new product, it engages the consumer in a deeper relationship with their pair of jeans. In doing so it also provides a space to create awareness and educate consumers on how to prolong the lives of their jeans.