Semester 1.

Task

​

How can we, as designers, visualize transparency for the consumer so they can do something with it (condense all the data)? What can the consumer do with this new information?

​

Communication Concept

​

The aim is to engage all parts of the fashion supply chain together through a communication strategy that connects

the designer + the maker + the product + the consumer.

 

By creating a narrative the goal of the campaign is to encourage the consumer to "complete a story", this will allow them to understand the garment's journey, tracing it all the way to the beginning.